Is your art marketing a hot mess?

Mothering Chaos by EBSQ Artist Kelli Ann Dubay
Mothering Chaos by EBSQ Artist Kelli Ann Dubay

So. You’ve been reading up on how to market your art, gathering advice and tips from a smathering of friends, colleagues, and online experts.  You believe in your art. You’ve got the requisite accounts at EBSQ (obviously), Twitter, Facebook, Pinterest, and Instagram.  You have a blog. (You even occasionally update your blog.)  So, why isn’t it all coming together?

Sometimes it takes an outside eye to see what you’re missing. To that end, we’re looking for up to three artists to review, critique, and case study.  Totally on us.

Interested? Leave us a comment with your name, EBSQ Artist url, and let us know why you want our help. If you’re chosen, you’ll get to work with us for 90 days, totally for free, to see if we can help jump start your marketing efforts and find you some greater success.  We’ll be profiling our selected artists during the case study via the EBSQ blog. Even if you aren’t one of the lucky artists selected, we hope our case studies will be able to help you as well!

Ready? Let’s get started!

PS Not yet an EBSQ Artist member? Why not join today?

Author: Amie Gillingham

all-around geek girl and co-founder of EBSQ

30 thoughts on “Is your art marketing a hot mess?”

  1. First, please let me take a moment thank you for this opportunity. I feel like I need help with developing my new portfolio and marketing because I have been away from art & illustration for 3 years and I feel almost lost, without some sort of direction. To make a long story rather short, in 2010 I became seriously ill. This illness resulted in me having a right adrenalectomy in June of that year. As you might imagine, it took me a while to recover. Then, in the early part of 2011, my husband bought a pool hall which resulted in both of us devoting all of our time and energy, trying to get it off the ground. We finally dissolved the effort in the latter half of 2012.

    With 2013 I finally started to come around and started to feel a creative spark. But now, as I’m trying to develop my new portfolio, I feel that I am almost lost in some way, without direction for my new work. At the beginning of this month I participated in the first craft show that I’ve done in more than 3 years. My work was well received and sales were promising but I would really like to get back to my illustrative work and build a strong portfolio that I feel my work deserves.

    Thank you again for your time and consideration. I sincerely appreciate it.

  2. I could use some help. Since my kids were born 4 years ago, I’ve all but given up on selling art as it often feels like a waist of effort in both time and money that I would rather put into their care and attention. I’ve done a bit of self promotion on facebook and I’m aware of the value of social media, but I don’t see a financial payoff to it I just can’t pursue it.

  3. I’d love a good in-depth critique! I’ve learned a ton in the past year about this kind of stuff around the web and have made a lot of changes, but my email list remains very small, with just a few new signups since I started the changes. And that’s supposed to be the main marketing channel, right? I would love to know how to get MANY more people to sign up and how to convert fans into buyers. I’m rather stuck on exactly how to get there.
    Currently my income is 50% art, 50% nursing home kitchen. I want it to be 100% art!!! 🙂 Yay!
    Thanks for the offering and you guys are awesome.
    Oh yeah, and here is my EBSQ profile:

  4. I have a blog where I post with each new painting, and I have my own website. I even made it to Art of the Day on EBSQ last week. I list on Etsy, EBay, and a local site, Found Myself, plus I Tweet new pictures, but sales are small.

    I DO sell, but without any kind of regularity, although I have developed a number of repeat buyers. (I’ve sold more than twenty each to a couple of buyers over the years, but how many paintings can one person really collect?) I’ve tried all price points, but have settled on what I feel is fair. I know people like my art, because I get amazing feedback on the sales I do make, but can’t seem to get consistent sales.

    So I just keep relisting, at least aware that I am becoming a familiar seller on my sites.

    Any suggestions would be very welcome. Thanks for this opportunity to share.

    1. I love your work, Claudia! Wonderful images. Very clever. Where are you selling, or trying to sell? I can’t seem to find much.


  5. This is really good timing, I could really use some marketing help as my efforts have been extremely frustrating as of late. Marketing is such a struggle for me, I’ve been working at it for years and never seem to get anywhere . I think so far most people who like my work are other artists which is fine, but I would like to expand beyond that and for the life of me I don’t know what I’m doing wrong. I don’t know how to really find my target audience. Thanks for this opportunity 🙂 My profile is:

  6. My name is Melvin N. Hall. I would like your help with marketing efforts because my online sales have been dismal. The sales dried up and I have not been able to gain a steady online purchasing customer base. Also when I sell a painting locally, the final sale price is entirely too low. But I accept it because I’m starving for sales. Your help would be greatly appreciated.

    Art is what I have to must do full time. So it’s serious. Please help me with marketing. Thank you

  7. Yes please! I have tried everything that I can think of to market my stuff successfully. I realize my style is quirky and would probably not be what someone would by for their “living room” art, but I truly do enjoy painting what I do and I can’t be the only person who enjoys my quirky style! When I first started painting after I retired, I actually had something going on Ebay for a while, but when the market took a nosedive so did my sales. At the time, I was selling originals. I have since started trying to sell prints and I rarely get a sale. It’s quite depressing. Makes me think of changing my style to a more mainstream type. I have a very good friend who is a more traditional style watercolor artist and very good and she sells a lot. And as far as I know, she does nothing on the web. Even my own husband doesn’t understand a lot of my work, so maybe it’s just me! So, yes please, if you can help, I would truly appreciate it. Thank You! Dee Turner

  8. I could use some help. I have a Facebook page but not many “likes.” I have a hard time understanding how the “page” works and what it can do for me. I have a blog and post fairly regularly and have been getting more followers, but sales haven’t really increased. I do Nibblefest art contest every month but my artwork doesn’t go for very much even though I usually put up some of my best work. People seem to love my art as long as they can get it for next to nothing. I have kind of given up on caring about marketing lately because I seem to stink at it.

  9. Just when I think I have things ‘figured out’ I either find out that I don’t or everything changes and the marketing work that I’ve done is all ‘for naught’….yes my art marketing is definitely a ‘hot mess’ and I’d love some help:)

  10. I simply wanted to thank Annie for coming up with this discussion. We work alone, and share with others through our paintings.. Our only real proof of this connection is from sales, or encouraging feedback. To have the opportunity to talk about the frustrations we feel – after producing, say, a really special piece of art that no one seems to want – is amazing. I research all the time at various online venues, but this one gets straight to the point. How do we connect? Thanks, Annie.

    1. Just a quick note to let you know that your response re:html was deleted because you inadvertently responded to a spammer that our automated filter didn’t flag. After his comment was removed, yours didn’t make any sense. But thank you for your kindness and willingness to help!

  11. Wow, have I come to this too late?

    I’ve bought Facebook ads, have a website with a blog that I update regularly, and I draw every day. So far, I have a lot of Facebook “likes”, but no one is bidding on my auctions. Right before I graduated from art school in 2005, my professor addressed my senior class and asked us what we would do for subsistence jobs, because obviously you can’t make a living selling art.

    It’s taken a while to build my resolve, but I am fiercely dedicated to proving him wrong!

  12. I would love to be considered. In addition to painting oil paintings myself I also paints collaborations with someone I have never met. Sylvia Perez lives in the eastern U.S. and I live in the west. Everyone really seems to love our work and were slated to do our first art show in August, but things seem to be moving pretty slowly for both of us individually. I am fully confident we will both be successful artists but it hasn’t happened yet…thanks so much for a consideration ; )

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